Privacy Policy

01 · Information We Collect

The information involved depends on how you interact with our store. Relevant categories may include:

• Contact and delivery details, including your name, email, telephone number where provided, and billing and shipping addresses.
• Order and transaction records, including products selected, purchases, order value, payment status, delivery details, returns, and refunds.
• Account details where customer accounts are offered.
• Support messages, privacy requests, and information voluntarily supplied when contacting us.
• Device and website-usage information, including IP address, browser and device type, cookie identifiers, pages viewed, and shopping interactions.
• Payment-related information handled by Shopify and the payment providers involved in authorizing and processing the transaction.

We do not store complete payment-card numbers on our own servers. Please do not send passwords, complete card details, or unrelated sensitive information in support emails.

02 · Sources of Information

We receive information directly from you when you order, create an account where available, submit a message, or exercise a privacy right.

Information may also be collected automatically through website technologies or received from Shopify, payment providers, carriers, fulfillment partners, security services, and analytics or advertising providers where those services are enabled.

03 · How We Use Information

• Process, verify, fulfill, and deliver purchases.
• Send confirmations, tracking details, and necessary order communications.
• Provide support and review cancellations, returns, refunds, and disputes.
• Maintain accounts and shopping functions where available.
• Protect the website and detect fraud, abuse, or unauthorized activity.
• Understand website use and improve product presentation and the shopping experience.
• Support permitted marketing, advertising, and campaign measurement where enabled.
• Meet legal, accounting, tax, recordkeeping, and regulatory obligations.
• Establish, exercise, or defend legal claims.

Where applicable law requires a legal basis, processing is based on the relevant basis for the activity, such as performing a contract, meeting a legal obligation, a legitimate interest where permitted, or consent where required. Consent to complete an order is not blanket permission for unrelated advertising.

04 · Cookies, Pixels, and Similar Technologies

Shopify and services supporting the store may use cookies, pixels, scripts, logs, local storage, and similar technologies. Their functions can include maintaining a cart, supporting checkout, remembering preferences, protecting accounts, measuring site use, and supporting advertising where enabled.

Necessary technologies support requested store functions. Optional technologies may support analytics, personalization, or advertising. Some operate for a browsing session; others remain for a provider-defined period or until deleted.

You can use browser settings to restrict or delete cookies. This may affect store functionality and does not necessarily control every server-side disclosure or information already shared. Where available, use the site’s privacy controls in addition to the email request process below.

Where prior consent is required, applicable non-essential processing is subject to that consent. Publishing this policy or providing an email address does not itself activate or block tracking technologies.

05 · Service Providers and Other Recipients

Where relevant to the activity, information may be disclosed to:

• Shopify and other technology providers supporting the store.
• Payment processors, financial institutions, and fraud-prevention providers.
• Shipping carriers, warehouses, and fulfillment partners.
• Customer-support, hosting, communications, and security providers.
• Analytics and advertising partners where enabled and permitted.
• Professional advisers and authorities where disclosure is lawful or required.

Information may also be disclosed in connection with a lawful merger, acquisition, financing, reorganization, or business transfer. A recipient may have its own privacy responsibilities and may not always act solely on our behalf.

06 · Shopify

Our online store uses Shopify’s ecommerce infrastructure. Shopify and relevant providers process information needed to operate store features, support checkout, and complete purchases under their applicable privacy practices and obligations.

If Shopify Network Intelligence or related enhanced services are enabled, Shopify may use information from interactions with our store and other merchants or services to support those features, subject to applicable settings and privacy choices.

For information about Shopify’s practices and direct privacy options, visit Shopify’s Consumer Privacy Policy.

07 · Advertising Partners, Including AppLovin Where Enabled

If AppLovin advertising or measurement services are enabled for our store, the integration may process online or device identifiers, site-interaction and purchase events, transaction values, and permitted contact identifiers where actually enabled and authorized.

Relevant purposes include advertising delivery, attribution, measurement, optimization, and the advertising-service improvement purposes described in AppLovin’s privacy policy, including its AI-powered technologies. Applicable choices and required consent must be reflected in the relevant processing and integration.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/.

An email request channel does not replace consent or technical privacy controls required for an enabled advertising integration. We do not treat your purchase or acceptance of general store terms as consent to every advertising purpose.

08 · Sale, Sharing, and Targeted Advertising

Depending on the technologies enabled and applicable law, advertising-related disclosures of identifiers, browsing activity, or shopping events may be considered a “sale,” “sharing,” or processing for targeted advertising, even when no money is exchanged.

Where you have an applicable opt-out right, you may email service@mylunolife.com with the subject “Privacy Request.” Necessary processing for requested shopping functions, security, legal obligations, or other permitted purposes may continue.

Opting out of targeted advertising does not necessarily stop all advertising. It restricts the applicable personalized processing.

10 · Consent Withdrawal and Preference Signals

Where processing relies on consent, you may request withdrawal by emailing service@mylunolife.com, in addition to any available on-site withdrawal mechanism. Withdrawal generally affects future consent-based processing and does not invalidate earlier lawful processing.

Where applicable law requires recognition of an opt-out preference signal such as Global Privacy Control, that signal must be honored without requiring a separate email request. Its scope generally relates to the browser or device transmitting it and to an identifiable account where legally required; it does not automatically extend to unrelated devices or browsers.

Contact us if you believe an applicable choice has not been applied. The email process supplements, rather than replaces, any other mechanism required by applicable law or an enabled service.

11 · Marketing Communications

You can stop applicable promotional emails using the unsubscribe option in the message or by contacting service@mylunolife.com. Necessary order, payment, delivery, security, and requested support communications may continue.

Any SMS marketing, if offered, is subject to its own applicable notices, consent requirements, and opt-out process.

12 · Retention and Security

We retain personal information for as long as reasonably necessary for its purpose and relevant obligations. Factors include order administration, support, accounting, taxation, fraud prevention, disputes, and legal recordkeeping. Retention varies by category and circumstances; information is not kept indefinitely merely because it was collected.

We use reasonable administrative, technical, and organizational safeguards. No online system is completely secure. Please protect account credentials and contact us promptly about suspected unauthorized activity.

13 · Children and International Processing

Our store is intended for general consumer shopping and is not directed to children. We do not knowingly collect children’s information in violation of applicable law. Contact us if a child has provided information improperly so we can review the situation and take appropriate action.

Our operator is based in China, and Shopify, payment, shipping, and other providers may process information in other countries. Where required, international transfers are subject to applicable legal safeguards. Contact us for relevant transfer information.

14 · Third-Party Services and Policy Updates

External websites and providers may have their own terms and privacy practices. Review the relevant information before submitting personal information to those services.

We may update this policy when our practices, providers, technology, or requirements change. The current version will display an updated date, with additional notice where required.